Opinion
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The Problems With Fragrantica That Nobody is Saying Out Loud
๐๐ฉ๐ฆ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ๐ด ๐ข๐ณ๐ฆ ๐ค๐ฐ๐ฎ๐ฑ๐ณ๐ฐ๐ฎ๐ช๐ด๐ฆ๐ฅ. ๐๐ฉ๐ฆ ๐ณ๐ข๐ต๐ช๐ฏ๐จ๐ด ๐ข๐ณ๐ฆ ๐ฎ๐ช๐ด๐ญ๐ฆ๐ข๐ฅ๐ช๐ฏ๐จ. ๐๐ฉ๐ฆ ๐ข๐ณ๐ค๐ฉ๐ช๐ท๐ฆ ๐ช๐ด ๐ถ๐ฏ๐ณ๐ฆ๐ญ๐ช๐ข๐ฃ๐ญ๐ฆ. ๐๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ค๐ฐ๐ฎ๐ฎ๐ถ๐ฏ๐ช๐ต๐บ ๐ฌ๐ฆ๐ฆ๐ฑ๐ด ๐จ๐ฐ๐ช๐ฏ๐จ ๐ฃ๐ข๐ค๐ฌ ๐ข๐ฏ๐บ๐ธ๐ข๐บ.โฃ Somewhere on Fragrantica right now someone is publishing a five-star review of a fragrance that has not yet been released. You cannot verify whether they have smelled it. Apparently neither can Fragrantica.โฃโฃAnd yet Fragrantica has more…
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We Have Infinite Fragrance Reviews and Almost No Fragrance Criticism
๐๐ฉ๐ฆ๐ณ๐ฆ ๐ช๐ด ๐ข ๐ณ๐ฆ๐ข๐ด๐ฐ๐ฏ ๐บ๐ฐ๐ถ ๐ค๐ข๐ฏ ๐ณ๐ฆ๐ข๐ฅ ๐ข ๐ฅ๐ฐ๐ป๐ฆ๐ฏ ๐ง๐ณ๐ข๐จ๐ณ๐ข๐ฏ๐ค๐ฆ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ๐ด, ๐ง๐ฆ๐ฆ๐ญ ๐ช๐ฏ๐ง๐ฐ๐ณ๐ฎ๐ฆ๐ฅ, ๐ข๐ฏ๐ฅ ๐ด๐ต๐ช๐ญ๐ญ ๐ฃ๐ฆ ๐ด๐ถ๐ณ๐ฑ๐ณ๐ช๐ด๐ฆ๐ฅ ๐ฐ๐ณ ๐ฅ๐ช๐ด๐ข๐ฑ๐ฑ๐ฐ๐ช๐ฏ๐ต๐ฆ๐ฅ ๐ฃ๐บ ๐ต๐ฉ๐ฆ ๐ง๐ช๐ณ๐ด๐ต ๐ด๐ฑ๐ณ๐ข๐บ. ๐๐ต ๐ช๐ด ๐ฏ๐ฐ๐ต ๐ต๐ฉ๐ฆ ๐ณ๐ฆ๐ท๐ช๐ฆ๐ธ๐ฆ๐ณ’๐ด ๐ง๐ข๐ถ๐ญ๐ต, ๐ช๐ต ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ท๐ฐ๐ค๐ข๐ฃ๐ถ๐ญ๐ข๐ณ๐บ’๐ด.โฃโฃ Every serious art form eventually builds a language for talking about itself. Perfumery has been waiting for centuries.โฃโฃโฃโฃCivilisations built trade routes around…
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Fake Bottle. Fake Apology. Real Malice.
๐๐ฉ๐ฆ ๐จ๐ณ๐ฆ๐บ ๐ฎ๐ข๐ณ๐ฌ๐ฆ๐ต ๐จ๐ช๐ท๐ฆ๐ด ๐ธ๐ช๐ต๐ฉ ๐ฐ๐ฏ๐ฆ ๐ฉ๐ข๐ฏ๐ฅ ๐ข๐ฏ๐ฅ ๐ต๐ข๐ฌ๐ฆ๐ด ๐ธ๐ช๐ต๐ฉ ๐ต๐ฉ๐ฆ ๐ฐ๐ต๐ฉ๐ฆ๐ณ. ๐ ๐ญ๐ฆ๐ข๐ณ๐ฏ๐ฆ๐ฅ ๐ต๐ฉ๐ช๐ด ๐ต๐ฉ๐ฆ ๐ฉ๐ข๐ณ๐ฅ ๐ธ๐ข๐บ ๐ง๐ณ๐ฐ๐ฎ ๐ข ๐ด๐ต๐ข๐ญ๐ฌ๐ฆ๐ณ ๐ข๐ง๐ต๐ฆ๐ณ ๐ฐ๐ฏ๐ฆ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฎ๐ฐ๐ด๐ต ๐ฆ๐ฎ๐ฃ๐ข๐ณ๐ณ๐ข๐ด๐ด๐ช๐ฏ๐จ ๐ข๐ง๐ต๐ฆ๐ณ๐ฏ๐ฐ๐ฐ๐ฏ๐ด ๐ฐ๐ง ๐ฎ๐บ ๐ญ๐ช๐ง๐ฆ. (7 ๐ฎ๐ช๐ฏ๐ถ๐ต๐ฆ ๐ณ๐ฆ๐ข๐ฅ) Click. That was the sound of a scammer hanging up after the most unsettling 30 seconds I have experienced as a…
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Writing vs Video: Why I Chose the (Much) Harder Path
A fragrance journalist with 20 years of professional experience in media and communications explains why independence is not a sacrifice I remember smelling fragrances before I remember almost anything else. The drift of my mother’s Chanel No. 5 reaching the back seat on long drives from our small Illinois town into Chicago for religious gatherings.…
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Wearing the Wrong Fragrance? Let AI Fix That
With thousands of fragrances to choose from, it can be surprisingly difficult to decide what to wear Iโve always thought of fragrance like clothing. You wouldnโt wear formal wear to the beach, and the same logic applies here. The wrong fragrance at the wrong time doesnโt just miss the mark, it can be wildly inappropriate.…
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Rizz Isn’t in the Bottle
โWhat fragrance will make me attractive to her?โ It is a question young men return to again and again. They look from afar, seeking an edge to stand out from the crowd of other males. In their mind, fragrances feel like the most important tool they have. Meanwhile, the goalโlove, admiration, intimacyโstays firmly out of…