Hello, I’m Ali Bokhari, Fragrance Journalist.
Join me as I explore the art, culture and science of fragrances. Every week I share reviews, insights and personal stories that bring the world of fragrances to life. Whether you’re a curious beginner or a seasoned perfume enthusiast, this space is where we discover all that smells beautiful, together.
Latest articles
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The Michigan Street Scenting North America
Seven Arabian-style fragrance shops sit within three miles of one another in Dearborn, MI, America’s first Arab-majority city. Zajil Abuhamra was nine years old in Buffalo, in the US state of New York, when he asked his mother why the family could not burn bakhoor every day. “We can’t,” she told him. “It’s only for…
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Canada’s Biggest Fragrance Community Finally Meets in Person
A community that has lived almost entirely online is gathering in person for the first time on August 9, at a King Street boutique in Toronto. For as long as it has existed, the Canadian fragrance community has been a community mostly in the abstract: a scroll of avatars, a thread of arguments about batch…
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My 7 Nishanes, Ranked and Reviewed
From an animalic fragrance that smells like shit that I couldn’t wear anywhere to the composition Chris Maurice built like architecture, here’s the case for both extremes. Few fragrance houses provoke in me the sustained intellectual excitement of Nishane, a Turkish maison that functions as niche perfumery’s rebuttal to a sly rhetorical question I hear…
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