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Hello, I’m Ali Bokhari, Fragrance Journalist.

Join me as I explore the art, culture and science of fragrances. Every week I share reviews, insights and personal stories that bring the world of fragrances to life. Whether youโ€™re a curious beginner or a seasoned perfume enthusiast, this space is where we discover all that smells beautiful, together.

Latest articles

  • Review of Serge Lutens Ambre Sultan: A Post-9/11 Truth

    Review of Serge Lutens Ambre Sultan: A Post-9/11 Truth

    ๐˜๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข ๐˜ณ๐˜ข๐˜ธ ๐˜Š๐˜ฉ๐˜ช๐˜ค๐˜ข๐˜จ๐˜ฐ ๐˜ค๐˜ญ๐˜ข๐˜ด๐˜ด๐˜ณ๐˜ฐ๐˜ฐ๐˜ฎ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฒ๐˜ถ๐˜ช๐˜ฆ๐˜ต ๐˜ฉ๐˜ฆ๐˜ข๐˜ณ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜š๐˜ข๐˜ฉ๐˜ข๐˜ณ๐˜ข, ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ข ๐˜ญ๐˜ฆ๐˜จ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜บ ๐˜ง๐˜ณ๐˜ข๐˜จ๐˜ณ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ฆ๐˜น๐˜ฑ๐˜ฐ๐˜ด๐˜ฆ๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ช๐˜ญ๐˜ญ๐˜ถ๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ž๐˜ฆ๐˜ด๐˜ต๐˜ฆ๐˜ณ๐˜ฏ ๐˜จ๐˜ข๐˜ป๐˜ฆ.โฃโฃโฃโฃโฃ I walked into my news reporting class one completely normal Tuesday morning, sat down in front of a monitor, and sleepily began to type.โฃโฃโฃโฃโฃ The class had just started at 8:00 AM…

  • Lattafa Khamrah Waha: A Summer Fragrance Running Hot and Cold

    Lattafa Khamrah Waha: A Summer Fragrance Running Hot and Cold

    ๐˜‘๐˜ฐ๐˜ณ๐˜ฅ๐˜ช ๐˜๐˜ฆ๐˜ณ๐˜ฏรก๐˜ฏ๐˜ฅ๐˜ฆ๐˜ป โ€” ๐˜ต๐˜ฉ๐˜ฆ ๐˜Š๐˜ข๐˜ต๐˜ข๐˜ญ๐˜ข๐˜ฏ ๐˜ฏ๐˜ฐ๐˜ด๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ฉ๐˜ช๐˜ฏ๐˜ฅ ๐˜Œ๐˜น ๐˜•๐˜ช๐˜ฉ๐˜ช๐˜ญ๐˜ฐ ๐˜‰๐˜ญ๐˜ถ๐˜ฆ ๐˜›๐˜ข๐˜ญ๐˜ช๐˜ด๐˜ฎ๐˜ข๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜”๐˜ข๐˜ช๐˜ด๐˜ฐ๐˜ฏ ๐˜Š๐˜ณ๐˜ช๐˜ท๐˜ฆ๐˜ญ๐˜ญ๐˜ช ๐˜–๐˜ถ๐˜ฅ ๐˜”๐˜ข๐˜ณ๐˜ข๐˜ค๐˜ถ๐˜ซ๐˜ข โ€” ๐˜ฃ๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ด ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜ฐ๐˜ฅ๐˜ฆ๐˜ณ๐˜ฏ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฃ๐˜ถ๐˜ฅ๐˜จ๐˜ฆ๐˜ต ๐˜ข๐˜ฒ๐˜ถ๐˜ข๐˜ต๐˜ช๐˜ค ๐˜จ๐˜ฆ๐˜ฏ๐˜ณ๐˜ฆ ๐˜ฉ๐˜ข๐˜ด ๐˜ณ๐˜ข๐˜ณ๐˜ฆ๐˜ญ๐˜บ ๐˜ฎ๐˜ข๐˜ฏ๐˜ข๐˜จ๐˜ฆ๐˜ฅ: ๐˜ข ๐˜ด๐˜ถ๐˜ฎ๐˜ฎ๐˜ฆ๐˜ณ ๐˜ง๐˜ณ๐˜ข๐˜จ๐˜ณ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜จ๐˜ฆ๐˜ฏ๐˜ถ๐˜ช๐˜ฏ๐˜ฆ ๐˜ธ๐˜ข๐˜ณ๐˜ฎ๐˜ต๐˜ฉ ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ฏ๐˜ฆ๐˜ข๐˜ต๐˜ฉ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ฐ๐˜ฐ๐˜ญ. ๐˜›๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ด๐˜ถ๐˜ญ๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ณ๐˜ฆ๐˜ญ๐˜ฆ๐˜ข๐˜ด๐˜ฆ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ ๐˜’๐˜ฉ๐˜ข๐˜ฎ๐˜ณ๐˜ข๐˜ฉ ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฑ๐˜ฐ๐˜ด๐˜ด๐˜ช๐˜ฃ๐˜ญ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ค๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต…

  • We Have Infinite Fragrance Reviews and Almost No Fragrance Criticism

    We Have Infinite Fragrance Reviews and Almost No Fragrance Criticism

    ๐˜›๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ช๐˜ด ๐˜ข ๐˜ณ๐˜ฆ๐˜ข๐˜ด๐˜ฐ๐˜ฏ ๐˜บ๐˜ฐ๐˜ถ ๐˜ค๐˜ข๐˜ฏ ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ ๐˜ข ๐˜ฅ๐˜ฐ๐˜ป๐˜ฆ๐˜ฏ ๐˜ง๐˜ณ๐˜ข๐˜จ๐˜ณ๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ณ๐˜ฆ๐˜ท๐˜ช๐˜ฆ๐˜ธ๐˜ด, ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ฆ๐˜ฅ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ต๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ด๐˜ถ๐˜ณ๐˜ฑ๐˜ณ๐˜ช๐˜ด๐˜ฆ๐˜ฅ ๐˜ฐ๐˜ณ ๐˜ฅ๐˜ช๐˜ด๐˜ข๐˜ฑ๐˜ฑ๐˜ฐ๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ช๐˜ณ๐˜ด๐˜ต ๐˜ด๐˜ฑ๐˜ณ๐˜ข๐˜บ. ๐˜๐˜ต ๐˜ช๐˜ด ๐˜ฏ๐˜ฐ๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ท๐˜ช๐˜ฆ๐˜ธ๐˜ฆ๐˜ณ’๐˜ด ๐˜ง๐˜ข๐˜ถ๐˜ญ๐˜ต, ๐˜ช๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ท๐˜ฐ๐˜ค๐˜ข๐˜ฃ๐˜ถ๐˜ญ๐˜ข๐˜ณ๐˜บ’๐˜ด.โฃโฃ Every serious art form eventually builds a language for talking about itself. Perfumery has been waiting for centuries.โฃโฃโฃโฃCivilisations built trade routes around…

About Ali

My journey through the
world of fragrances

Ali Perfumewala serves as an online sanctuary for fragrance lovers, featuring news, expert reviews and captivating stories.

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About me

I’m Ali Bokhari, the founder of AliPerfumewala.com. In creating this site I married 20 years of professional journalism and corporate communications experience with my passion for fragrances. In Urdu, a “perfumewala” is a person known for fragrances, either as a seller or as an expert. My first ever fragrance that awakened myself to being a perfumewala was Davidoff Cool Water. Fragrances and writing are a lifelong passion, one I seek to share with the world on this site.

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