Commentary - Ali Perfumewala

We Have Infinite Fragrance Reviews and Almost No Fragrance Criticism

May 19, 2026

𝘛𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘳𝘦𝘢𝘴𝘰𝘯 𝘺𝘰𝘶 𝘤𝘢𝘯 𝘳𝘦𝘢𝘥 𝘢 𝘥𝘰𝘻𝘦𝘯 𝘧𝘳𝘢𝘨𝘳𝘢𝘯𝘤𝘦 𝘳𝘦𝘷𝘪𝘦𝘸𝘴, 𝘧𝘦𝘦𝘭 𝘪𝘯𝘧𝘰𝘳𝘮𝘦𝘥, 𝘢𝘯𝘥 𝘴𝘵𝘪𝘭𝘭 𝘣𝘦 𝘴𝘶𝘳𝘱𝘳𝘪𝘴𝘦𝘥 𝘰𝘳 𝘥𝘪𝘴𝘢𝘱𝘱𝘰𝘪𝘯𝘵𝘦𝘥 𝘣𝘺 […]

May 10, 2026

𝘛𝘩𝘦 𝘨𝘳𝘦𝘺 𝘮𝘢𝘳𝘬𝘦𝘵 𝘨𝘪𝘷𝘦𝘴 𝘸𝘪𝘵𝘩 𝘰𝘯𝘦 𝘩𝘢𝘯𝘥 𝘢𝘯𝘥 𝘵𝘢𝘬𝘦𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳. 𝘐 𝘭𝘦𝘢𝘳𝘯𝘦𝘥 𝘵𝘩𝘪𝘴 𝘵𝘩𝘦 𝘩𝘢𝘳𝘥 𝘸𝘢𝘺 𝘧𝘳𝘰𝘮 𝘢

April 20, 2026

A fragrance journalist with 20 years of professional experience in media and communications explains why independence is not a sacrifice

April 8, 2026

With thousands of fragrances to choose from, it can be surprisingly difficult to decide what to wear I’ve always thought

March 18, 2026

“What fragrance will make me attractive to her?” It is a question young men return to again and again. They

December 29, 2025

People ask me all the time how I first got into fragrances.⁣⁣⁣⁣⁣⁣Simple. I have the first lady in my life

December 28, 2025

⁣If there is one influencer who has done more good (or harm) for fragcomm than any other, I’d argue it’s

December 24, 2025

Parfums de Marly’s new “Les Extraits” line has turned frag comm’s opinion of it on its head, and not for

December 23, 2025

Not everyone knows it, but I do have quite a lot of professional experience in social media marketing with some